Emp Code : 6052


Brief Bio

Dr. Binkey Srivastava is Professor and Additional Head of Department of Management Studies. She is an AIMA - Accredited Management Teacher. She has more than a decade of professional experience in academics. She is an advisory member, reviewer and associate editor for various journals. She is supervising as research guide for various universities.


* Recieved Grant of Rs.1.50 lac from Ministry of Consumer Affairs, GoI in collabration with IIPA, New Delhi to organize a Workshop on 'Consumer Protection & Welfare in India' at KIET Ghaziabad.
* Assisted in Consultancy Project for Mahindra & Mahindra at IIM Lucknow (Noida Campus).
* Awarded the Best Academic Excellence Award (2009) by Vice- Chancellor, UP Technical Universities
* Awarded cash Reward for Best Paper Presentation in National Conference.


She has specialisation in Marketing and Information Technology.

Course Taught

She teaches subjects as Marketing Management, Consumer Behaviour, Customer Loyalty, Marketing of Services, Retail Management, Management Information System, Computer Application in Management and System analysis and Design.


She has published more than 20 research papers on different aspects of marketing and information technology in journals of national and international repute.


She has presented more than 15 research papers in national and international conferences organized by premium universities and institutes as IIM(Ahemdabad).


She has published question bank book on Management Information System and Monograph on DBMS.