Prerana Taylor is an Assistant Professor in KIET School of Management, Delhi NCR since August 2023. She has over eight years of professional and academic experience. She has a management degree from Rajasthan University and is currently pursuing a Ph.D. in Marketing from Banasthali Vidyapith Niwai. She is familiar with backend operations and insurance industry functioning processes. She has been actively involved in numerous workshops and FDP on research, SPSS, Mendelay, Zotero, and R². She has experience in organizing international conferences with ICSSR and University of Rajasthan. She has written papers on social media security, internet things, and e-commerce. Consumer behaviour, social media, and insurance are her areas of interest.