Faculty

Marketing, IT

Dr. Deepa is an associate professor at the School of Management, KIET Group of Institutions, Delhi-NCR. She holds an MBA and Ph.D. She has relevant experience of more than 15 years in academics and research. She is a life member of ‘The Indian Econometric Society’ and ‘Indian Commerce Association’. She has organized various events like Conferences, MDP, and Workshops, etc. She has completed two Research Project funded by ICSSR and IIPA, New Delhi, also received a funded consultancy. She has 7 books, 1 monograph, and 2 copyrights under her credits. Her 20 papers have been published in reputed journals, apart these, she has presented 36 papers in international and national conferences till date. Besides, she has also attended 28 FDPs / Workshops at different levels.

         

• Deepa, Haris Rafi (2019-20). A Study Of Consumer Behavior Towards Bancassurance And Their Issues Affecting Branch Activation. Review For Professional Management. ISSN:0972-8686
• Deepa Prateek Gupta (2019-20). Socio-Economical Costs And Bene?ts Of E-Governance In India Through CSCs. International Journal Of Recent Technology & Engineering (IJRTE). ISSN:2277-3878
• Deepa (2018-19). Effectiveness Of Payroll Management System In Increasing The Productivity Of Organization: A Study Of Hindustan Coca – Cola Beverages Pvt. Ltd. International Journal Of Research In Engineering, IT And Social Sciences. ISSN:2250-0588
• DEEPA (2021-22). Analysis of Chinese Toy Market in India with special reference to Toy Sellers: A study of Delhi NCR. International Journal of Health Sciences. ISSN:2550-6978
• Deepa (2022-23). Analysis of Chinese Toy Market in India with special reference to Toy Sellers: A study of Delhi NCR. International Journal of Health Sciences. ISSN:2550-6978
• Deepa (2022-23). Shopping Channel Preference for Readymade apparels Among Consumers in Dehradun City. Central European Management Journal. ISSN:2336-2693
• Deepa (2022-23). Protecting Children In India From Hazardous Chinese Toys. Eur. Chem. Bull. ISSN:2063-5346

• DEEPA. Need and Scope of START UPs in effective implementation of e-Governance in India. Startup India Recipe for Inclusive Entrepreneurship and Innovation: Issues and Challenges. ISBN:
• DEEPA. A study of e-Governance Awareness in Ghaziabad, West U.P.. Technology Management. ISBN:
• DEEPA. Chinese Toy Market in views of Indian Consumers: An Analytical Study of UP, Delhi and Haryana. Integral Development for wholesome life. ISBN:
• DEEPA. A Study on Consumer Behaviour in the Era of Digitalization. International conference on RTSTM 2018. ISBN:2250-0588
• DEEPA. ROLE OF TECHNOLOGY BUSINESS INCUBATORS (TBIs) IN SETTING UP OF STARTUPs: A STUDY OF TBI-KIET, GHAZIA. National Conference On Intellectual Property and Entrepreneurship (NCIPE-2018). ISBN:
• DEEPA. INFLUENCE OF DEMONETIZATION OVER PRADHAN MANTRI JAN DHAN YOJNA ACCOUNTS (PMJDY): A STUDY WITH SPECIA. 70th All India Commerce conference on “Remonetization: Politics Vis-à-vis Economicsâ€?. ISBN:
• DEEPA. EFFECTS OF BRAND AWARENESS ON INDIAN CONSUMERS PURCHASE INTENTIONS TOWARDS ELECTRONIC GADGETS. International Conference on Multidisciplinary Research in Engineering, Science, Management, Humanities and Education. ISBN:2394-1537
• DEEPA. Need and Scope of START UPs in effective implementation of e-Governance in India. . ISBN:
• DEEPA. A study of e-Governance Awareness in Ghaziabad, West U.P.. . ISBN:
• DEEPA. Chinese Toy Market in views of Indian Consumers: An Analytical Study of UP, Delhi and Haryana. . ISBN:
• DEEPA. A Study on Consumer Behaviour in the Era of Digitalization. . ISBN:2250-0588
• DEEPA. ROLE OF TECHNOLOGY BUSINESS INCUBATORS (TBIs) IN SETTING UP OF STARTUPs: A STUDY OF TBI-KIET, GHAZIA. . ISBN:
• DEEPA. EFFECTS OF BRAND AWARENESS ON INDIAN CONSUMERS PURCHASE INTENTIONS TOWARDS ELECTRONIC GADGETS. . ISBN:2394-1537

• DEEPA (2017-08-31). General Studies and Engineering Aptitude. GK Publications (P) Ltd. ISBN:978-81-9330-361-0
• DEEPA (2017-09-09). E-Governance in Rurban India (Monograph). KAAV Publications. ISBN:978-93-86789-59-4

• Dr. Prateek Gupta, Dr.Deepa (1900-01-00). Smart- Rank Matrix. Indian Patent Office. Application Number:1209/2020-CO/L
• Dr. Deepa Dr. Prateek Gupta (2021-12-31). CUSTOMER ACCESSIBLE SYSTEM OF ENTERPRISE RESOURCE PLANNING WITH CONTEXTUAL USER INTERFACE. Indian Patent Office. Application Number:202111060466 A

• Dr. Prateek Gupta Dr. Deepa (2017-18). Research Project on Cost Benefit Analysis of E-Governance in India towards Socio-Economic Development- Study of Delhi & West UP. Indian Council of Social Science Research (ICSSR), New Delhi . Amount:2

Email Id: deepa@kiet.edu

https://www.linkedin.com/in/dr-deepa-97b59426/