Department of Computer Applications organized an expert lecture on “Demand of Big Data in Industry”. This lecture is attended by MCA, and BTech faculty members and students. Approximately, 150 students attended this lecture. In the scenario of COVID-19, and presence of advance technologies are generating lot of data. The presence of big data changes the business style. Transformation from “Present Marketing” to “Smart Digital Marketing”. It opens the door for new career in IT sector, including Data Analytics. Demand of Big Data in industries is increasing day by day. A tool called “Hadoop” used for data analytics, is also discussed in detail. Career is important aspect for students doing professional degrees. For this, they need guidance from an individual, who understand them. This lecture addressed the need of students to create a successful career path. It was a two-way session. As number of questions were raised related to students’ career prospects, and some of question related to research is also put forward by students and faculty members. Students were very curious to know about big data, and its current need in industry.

Resource Person: Ms. Ojasvi Tyagi, Associate .Net (Dot Net) Developer, NS Matrix Pvt. Ltd.
Topic: Demand of Big Data in Industry.
Event Coordinator: Dr. Vidushi
Date and Time: 11^thFeb 2023, 10:00 A.M. onwards.

The following issues are addressed by resource person:

• Need of Big Data in the current scenario or as a career option.
• Importance of Data Analysis in Digital Marketing.
• Importance of Hadoop to analyze data.
• Business/Marketing Strategies/Industry need.
• Industries involved in data.

The students are benefitted and get answers of most of their doubts. At the end of the session, certificate is given to the resource person.